I have a love hate relationship with Google, Apple, and RIM. I have always wished I could invest in them and cry that I didn’t but at the same time I can make a list a while long(which I have long learned to ignore) as to why they should all plummet.
Google took a bit of a hit today. I am a tech guy. Shouldn’t I be more interested in Google? Well I have three companies that I would love to invest in:Google, Apple, and RIM. But I also have three companies that I can make a long list of why they should go way down.
APPL. Apple’s unwritten motto is “Stick it to the man” Well Steve Jobs is the man. Sticking it to the man would be to switch over to Linux. In the computer world Linux is the Timothy Leary of Operating Systems. But so far Mac people don’t seem to have realized that this emperor is less well dressed than most. A risk that I won’t take but would be temped to do would be to short Apple. The iPhone isn’t built for business so it isn’t doing anywhere as well as people think. This bizarre fixation about locking users to AT&T is odd. With number portability people spoke loud and clear that they want to be free. Also the Macbook Air is very cool but very expensive. Executives who want to look cool will dig out the latest blackberry not their cool laptop. Cool laptops being pulled out is so late 90′s.
Google. Google is cool. Microsoft is down and people’s lives are moving onto the Internet. An interesting change is that even 5 years ago a computer was really a typewriter. If you visited someone’s house 5 years ago you wouldn’t probably go to their computer and do anything. Now you pop on and check your email or many other things. At home you do your banking or stocks online and all is through your browser. Google also tries many things and some might stick. Google earth and maps are very cool. Gmail is cool. Google docs is not as cool. The Internet does not bring much of value to a glorified typewriter. I think that most people will stick to keeping their documents close to home. But through all of the Google products there are two that are really key. One is Adsense. That is where the money comes from. Follow the money and that is the source. The other is Search. This might be obvious but actually it is their weakspot. Before Google one of the leaders was a company called Altavista. It was a good search and most people used it. A few used others like Lycos that were installed along with their ISP software. But then people all started to tell each other how much better google was. And it was. You typed stocks in Altavista and you got porn porn porn. You typed church and you got more porn. The porn people had learned to game the Altavista system and most of the others that were built like it. But then Google came along with their cool new PageRank system and it was much harder to game. All was good. But now people are starting to get better and better at gaming the Google system it even has a term SEO. Now some SEO is good as you do want people to find your quality content site (such as this one) but you are now finding more and more people who are figuring out how to divert you to their crap sites. So maybe Google will shore up their system and continue to innovate to kill the SEO wankers. I suspect though that someone else will just as Google did to Altavista figure out how to make a better search engine. I also think that a far hungrier company such as Yahoo, Microsoft, or even Sun might buy it and then use it to take the lead from Google. This presents a huge problem for Google. For if someone tells you that they have found a far better search engine and you try it and find that it is you will switch and potentially never use Google Search again. This means that Google could potentially loose a significant number of their customers in a few short quarters. This is different than almost any other business. You don’t switch banks, cell companies, or cars just because a friend points out that they have found a better bank. But on the Internet all you have to do is type a different URL. But I will see that one coming. My other and present fear of Google is that it is a bit over inflated and that can cause instant pain. I would love to buy Google but it is too Casinoey for my taste. I also wouldn’t bet against it.
RIM. There are many other better devices than the blackberry including older blackberries. But business people love them. Business people have money. Basically end of story for why RIM is cool. My question is why can’t Motorola or Nokia build a better blackberry than RIM. Motorola is a big bag of disappointments that probably deserves a whole article but they should be able to cough something better up in their sleep. I will even give a tech example of why BBs are bad. They are a pain in the ass to integrate with an existing tech system. Maybe they have improved in the last while but damn they might be one of the hardest systems I have ever heard of integration wise. Thus tech people everywhere would easily push a solution that was easier. The other bit with RIM is that one or more of the founders have bought a sports team of some sort. After making your zillions in tech running a sports team with cool jock types that used to kick sand in your face must be really cool. Why would you pay any attention to the geeks. So RIM should be a sitting duck in more ways than you can count. So why does their stock go up? I don’t know. Why doesn’t their stock go down? I don’t know. Wouldn’t bet a cent either way.
So those are my tech confusion stocks.