It is my belief that RIM(RIMM) is the new Novell and that to see the future of RIM just look at the history of Novell.
In the 80′s and early 90′s Novell was the dude. If you had a corporation and you had a bunch of computers you had to have Novell, full stop. Then in the mid 90′s Microsoft and then later on Linux started pushing hard against Novell. But in big corporations Novell held on tight. Come turn of the century it was just getting stupid to have any Novell in you company. But Novell was rooted deep. Often the first network in the company was Novell and the people who started with that network were now running large tech division within the company and held 10′s of thousands of dollars worth of certifications. They could demand top dollar and were the big swinging dicks within the various companies they worked for. But then little upstart squirts could install a Microsoft network that could match Novell and soon kick its ass. Novell market share stopped growing but it still held on. But then networking got really easy and all real growth was with Microsoft and Linux. I personally got to watch this at one company when the head of IT (a complete waste product) was trying to get Novell to install on a new kick ass server from Dell. When he called Dell tech support they basically said, “Novell who the hell uses Novell? No that crap won’t work with any of our newer servers.” I had a smile from ear to ear.
Here we are in 2011 and some governments and crap corporations (like utilities) are still using Novell. But any company that has two braincells to rub together has either abandoned it or never had it in the first place. But Novell isn’t dead. They never had much debt so they don’t so much die as fade away. But what really kills them is that they are growth companies. They build up costs and more costs and then when the growth stops it is hard to cut fat with out cutting muscle. Also it becomes hard to attract talent to a boring shrinking company.The funny thing is that Novell is not dead. They recently got eaten by some company but they have revenues and seem to make money. What they are in the world of tech is irrelevant. While still a huge company they were no longer a player. A carbuncle on the asses of large old corporations.
Who do you think has the big lineups at the job fair: Google with Android, Apple, or RIM? I suspect that at the RIM desk there is a huddle of MBAs comparing the three apps that they have found.
Playbook… Meah
QNX… Meah
So 50 year old plus MBAs and Lawyers won’t give up their Crackberries and might even buy themselves a playbook but anyone with a soul will toss it into the closest sewer grate and forget them like the tech equivalent to tasseled loafers that they are.